Email marketing is still a powerful force in the marketing industry as we say goodbye to 2022 and welcome 2023.

Email marketing is still a powerful force in the marketing industry as we say goodbye to 2022 and welcome 2023.

Email marketing is used by millions of businesses for a variety of purposes, such as increasing brand awareness, lead generation,

Email marketing is used by millions of businesses for a variety of purposes, such as increasing brand awareness, lead generation,

keeping in touch with their clients, among other things. But how do businesses evaluate an email marketing campaign's effectiveness?

keeping in touch with their clients, among other things. But how do businesses evaluate an email marketing campaign's effectiveness?

The email open rate and click-through rate are good indicators of how your campaign is doing even though there are many metrics to look at.

The email open rate and click-through rate are good indicators of how your campaign is doing even though there are many metrics to look at.