You wouldn't expect a cosmetics company like L'Oreal to introduce a printer at CES 2023, but that's precisely what occurred.

You wouldn't expect a cosmetics company like L'Oreal to introduce a printer at CES 2023, but that's precisely what occurred.

However, the L'Oreal Brow Magic will not be used to print mundane documents, but rather eyebrows. In addition, it leverages augmented reality to ensure that the eyebrows it prints fit your face perfectly.

Now, we understand that this is a lot to take in, but no, the Brow Magic does not spew forth small lines of adhesive hairy eyebrows.

The L'Oréal Brow Magic is a "handheld electronic brow cosmetics applicator" designed to shape eyebrows fast, simply, and precisely without the use of a brush or mascara wand.