This most recent piece in ExchangeWire's 2023 Predictions series speculates on what the Open Web and Walled Gardens might face in the coming year.

This most recent piece in ExchangeWire's 2023 Predictions series speculates on what the Open Web and Walled Gardens might face in the coming year.

Will more marketers flee to the Walled Gardens' fortresses as the demise of the third-party cookie draws near and concerns about the future of identifiers grow?

Will more marketers flee to the Walled Gardens' fortresses as the demise of the third-party cookie draws near and concerns about the future of identifiers grow?

Or will the Open Web benefit from this technical revolution and others?

Or will the Open Web benefit from this technical revolution and others?

Industry professionals from all corners give their expectations for these diametrically opposed groups over the coming year.

Industry professionals from all corners give their expectations for these diametrically opposed groups over the coming year.

Walled Gardens vs. the Open Web in 2023